I play in a Thursday golf league here in Phoenix, and a few weeks ago one of the partners in my foursome made a comment that I felt I needed to write down: “You just gotta play like you’re rich,” he said.
Think, he said, about the über-wealthy who cruise in on their Gulfstreams to play the best courses in the world. The golf game is part of it, but so’s the camaraderie and the post-round cocktailing, and simply some time away from a high-intensity reality. A rich guy is likely hypercompetitive (read: Trump), and many of them are also highly skilled golfers…but on the other hand, many of them aren’t, and yet they still get enjoyment out of the game.
The thing is, when the round is over, nothing has changed about their business or life. They’re freaking capital “S” Successful, regardless of the score on the card.
It’s not a perfect analogy, of course. Trump and his buddies are playing golf for fun, and maybe making 5-figure wagers on a putt, whereas we’re writing for the same amount for our livelihood. Nonetheless, there’s a reason that popular freelancing books such as Peter Bowerman’s The Well-Fed Writer and Steve Slaunwhite, Ed Gandia, and Pete Savage’s The Wealthy Freelancer are titled the way they are:
The way you envision and carry yourself speaks volumes about how successful you are in business. The more successful you are, the more attractive you are to clients, because THEY think YOU can make them more successful, too. It’s a virtuous circle.
So, consider this as encouragement to write like you’re rich…even if, like me, the closest you might get to a private jet is writing about it for a magazine. I’m thinking it’ll be much more fun to retire on a Jeanneau sailboat in the Caribbean anyway.