I wish I’d come up with the phrase “The day you sign a client is the day you start losing them,” but Mad Men fans will recognize it as a quote from fictional ad man Don Draper. Now, I’m not recommend guzzling straight whisky or chain-smoking to get you through the workday. But among the many pieces of fantastic writing on the show, this is one that has stuck with me. (If you don’t follow the series, you need to realize he says it as a realist, not a pessimist.)
Which brings me to a question I received this week: Do you have any advice for freelancers who have lost a client because of an error? I lost a client recently this way, and it was a horrible experience. It has taken me almost a month to move on. [read more...]
Note: This post has been modified, as the free ebook offer is no longer available. The discount codes will still be available for a limited time. As I teased at the end of last week’s post, I’ve published a second paperback book and ebook, titled Help! My Freelancers Are Driving Me Crazy, which provides relationship strategies for the motivation and management of freelance workers.
So, why did I write this book? It comes down to my experience on both sides of the desk—working with freelancers as an editor and publisher, and collaborating with clients and editors as a freelancer. It’s often a Mars-Venus dynamic, but sometimes more like Mars-Pluto. While you may still get a decent product out of a dysfunctional relationship, it decreases your odds—and your satisfaction. While you may be willing to chew through an endless supply of “disposable” freelancers, that’s not an efficient way of doing business—because you’re always starting from scratch. In contrast, the benefits of a loyal, productive freelancer continue to increase over time; and Help! gives you the strategies to create a positive partnership, whether you’re a client, an editor, or a freelancer who subcontracts work. [read more...]